5月9日，德國普瑞美水療管理公司(Premedion Health& Spa)與中國高思迪賽設(shè)計于深圳京基100瑞吉酒店召開戰(zhàn)略合作新聞發(fā)布會，正式簽訂發(fā)展戰(zhàn)略合作協(xié)議，并且正式聘請羅偉先生為德國普瑞美公司的設(shè)計顧問同時高思迪賽設(shè)計聘請sean為管理顧問。雙方將在水療溫泉酒店設(shè)計領(lǐng)域達(dá)成深度合作，為項(xiàng)目帶來更前沿和國際化的理念，開拓更廣泛的未來，為消費(fèi)者帶來新穎的水療溫泉酒店體驗(yàn)。
術(shù)業(yè)有專攻，強(qiáng)強(qiáng)聯(lián)手帶動水療溫泉酒店市場前沿風(fēng)潮
此次的戰(zhàn)略合作基于普瑞美在全球水療溫泉酒店領(lǐng)域的專業(yè)態(tài)度和超前視角，加上高思迪賽在國內(nèi)外豐富的設(shè)計經(jīng)驗(yàn)以及前沿的設(shè)計理念，造就強(qiáng)強(qiáng)聯(lián)手的基礎(chǔ)，開創(chuàng)國內(nèi)水療溫泉酒店領(lǐng)域的新未來。
德國普瑞美公司在10個國家擁有41家水療中心，1200個員工，每年365000人次接待量，是歐洲著名的水療SPA溫泉管理公司。
源于德國的普瑞美水療是一家專注于為全球提供非凡的水療和健康咨詢的管理公司。在過往十年，與全球國際酒店管理集團(tuán)、獨(dú)立酒店經(jīng)營者建立了深度合作關(guān)系，業(yè)務(wù)已分布?xì)W洲、亞洲和非洲�；谄杖鹈浪熇砟畲蛟斓娜�41家國際水療項(xiàng)目正在科學(xué)健康、美容行業(yè)方面起著引領(lǐng)作用，得到眾多客戶的信賴和青睞。
普瑞美擁有一支資深教授、保健醫(yī)生、養(yǎng)生療養(yǎng)和注重生命科學(xué)人士組成的專家團(tuán)隊(duì)，致力于水療、健康、健身等領(lǐng)域展現(xiàn)不同主題概念的健康水療和美容新理念。
普瑞美為實(shí)施全球化戰(zhàn)略，已分別在中國和埃及等建立了多個分支機(jī)構(gòu)，從業(yè)人員已超過1000人，為不同的國家和地區(qū)提供具有文化特色、更加專業(yè)的水療管理項(xiàng)目。
（德國普瑞美水療中東及亞洲總理事Sean Andrews 發(fā)言）
針對此次戰(zhàn)略合作，德國普瑞美水療Sean Andrews認(rèn)為：“進(jìn)入中國市場，是普瑞美戰(zhàn)略布局的重要一步。隨著中國經(jīng)濟(jì)的持續(xù)繁榮，人們的消費(fèi)能力也越來越強(qiáng)，追求高品質(zhì)的生活、正在快速滲透并影響著人們的消費(fèi)意識，這使美容、養(yǎng)生、健身等保健類消費(fèi)市場大幅增長。
因此，我們需要尋求一家具有豐富的國內(nèi)外設(shè)計經(jīng)驗(yàn)、并在國內(nèi)市場具有知名度和信譽(yù)的設(shè)計公司，與我們一道拓展中國水療溫泉酒店這個巨大的市場。
近兩年在中國，普瑞美和國際星級酒店建立了合作關(guān)系，加快了商務(wù)拓展的步伐，深知客戶體驗(yàn)和市場需要是很重要的。通過市場的分析調(diào)研，有效地為水療行業(yè)帶來不同的管理理念和經(jīng)營模式。日益嚴(yán)峻的市場競爭，也同時因?yàn)榭腿说囊笤絹碓礁�，并不再滿足于現(xiàn)狀，希望體驗(yàn)到新的業(yè)務(wù)模式。經(jīng)過接觸眾多的設(shè)計師，我們認(rèn)識設(shè)計師羅偉先生的設(shè)計作品遍布中國并涉足到海外，且在水療溫泉酒店領(lǐng)域擁有豐富的設(shè)計經(jīng)驗(yàn)和影響力，這和我們的品牌調(diào)性非常匹配。
雙方在溝通時，對水療溫泉酒店的諸多設(shè)想觀念相同，一致認(rèn)為，水療溫泉是消費(fèi)者追求的一種健康的現(xiàn)代生活方式、也是一種享受生活的態(tài)度�；谶@樣的共同認(rèn)知和理念，雙方達(dá)成共識，攜手拓展水療溫泉領(lǐng)域，展望未來。
高思迪賽是國內(nèi)著名水療溫泉酒店領(lǐng)域的設(shè)計公司，其創(chuàng)始人羅偉先生是國內(nèi)著名的休閑商業(yè)空間設(shè)計師，更是中國水療溫泉酒店設(shè)計領(lǐng)域的領(lǐng)軍人物，有著20年的設(shè)計經(jīng)驗(yàn)，其帶領(lǐng)的設(shè)計團(tuán)隊(duì)項(xiàng)目作品覆蓋五國五十一城，以最前沿的設(shè)計理念創(chuàng)作出最具現(xiàn)代競爭力的休閑商業(yè)空間，為投資人帶去極具競爭力的方案，進(jìn)而推動水療溫泉酒店設(shè)計風(fēng)潮。
（深圳高思迪賽設(shè)計設(shè)計總監(jiān)羅偉發(fā)言）
針對此次戰(zhàn)略合作，高思迪賽設(shè)計總監(jiān)羅偉發(fā)言表示：“在這里感謝德國普瑞美公司在眾多設(shè)計公司里選擇了和我們作為中國第一家設(shè)計的戰(zhàn)略合作伙伴，感謝德國的肖恩先生對我們公司在水療溫泉設(shè)計這個領(lǐng)域的肯定！也要感謝我們公司的團(tuán)隊(duì)，是我們努力拼博，讓我們贏得了市場，贏得了更廣闊的未來，更感謝一直信任與支持我們的客戶，愿我們在未來的路上，共創(chuàng)美好。
從1998年到2018年，我從事設(shè)計工作已有20年，2007年公司正式成立，距今11年，我們成立了兩家公司和兩個海外設(shè)計機(jī)構(gòu)，分別是洛杉磯、深圳、曼谷和北寧。
在這11年里,我們?yōu)榱碎_拓視野和理念更國際化，到訪過美國，德國，法國，等12個國家交流學(xué)習(xí)；我們?yōu)榱烁私馐袌�，飛行里程考察已有55萬多公里；我們設(shè)計的項(xiàng)目遍布5個國家51座城市，分別在中國、美國、澳大利亞、泰國、越南等。
我們榮獲87項(xiàng)榮譽(yù)獎項(xiàng)，榮譽(yù)獎項(xiàng)包括來自中國、美國、日本、泰國、新加坡、澳門等，從一帶一路到雄安新區(qū)我們一直跟隨經(jīng)濟(jì)發(fā)展的未來作布曙，今年我們不僅在深圳有我們最前沿的水療溫泉設(shè)計項(xiàng)目落地，還有在北京、天津、以及河北，這個未來的金三角也將有我們設(shè)計項(xiàng)目的落地，所以通過今天的簽約相信我們與德國普瑞美公司的戰(zhàn)略合作，將為項(xiàng)目帶來更前沿和國際化的理念，高思迪賽不驕不燥，厚積薄發(fā)，為中國水療溫泉酒店行業(yè)發(fā)展而努力�！�
（普瑞美水療與高思迪賽設(shè)計簽訂戰(zhàn)略合作協(xié)議）
（聘請高思迪賽羅偉先生為普瑞美水療溫泉酒店設(shè)計顧問）
（聘請普瑞美SeanAndrews為高思迪賽水療溫泉酒店管理顧問）
此次簽署協(xié)議很榮幸的是，普瑞美水療公司指定高思迪賽設(shè)計公司為中國第一家水療溫泉酒店設(shè)計官方合作機(jī)構(gòu),而高思迪賽設(shè)計公司指定普瑞美水療是德國唯一一家水療咨詢管理官方合作機(jī)構(gòu),本次發(fā)布會的戰(zhàn)略合作協(xié)議具有象征性和里程性的意義，是雙方公司資源整合，資源互助，資源共享的一步，在中國酒店溫泉水療領(lǐng)域展開了新的一頁。
以消費(fèi)者體驗(yàn)感為設(shè)計核心，打造品味生活新態(tài)度
注重體驗(yàn)感、注重精神需求的消費(fèi)者對于水療溫泉的發(fā)展來說無疑是行業(yè)發(fā)展的催化劑，加速改善了水療整個產(chǎn)業(yè)鏈的升級和完善。普瑞美與高思迪賽的合作，也正是認(rèn)識到消費(fèi)者的精神需求成為影響市場的關(guān)鍵因素，水療溫泉設(shè)計的發(fā)展必然將整合全球超前的設(shè)計理念、科學(xué)合理的功能布局和更優(yōu)質(zhì)的產(chǎn)品體驗(yàn)。給消費(fèi)者帶來一個溫馨，舒適，而又放松的一個快樂家園。
本次發(fā)布會，是雙方品牌價值的一次質(zhì)變提升，向行業(yè)、向媒體、向受眾展現(xiàn)品牌的煥新和升級，堅持對水療溫泉酒店領(lǐng)域的專業(yè)態(tài)度，為行業(yè)的創(chuàng)新提供更專業(yè)的技術(shù)。
附.英文版
Premedion Health and spa (Germany) and GrowthDesign（China） announcedthe strategy of cooperation
On May 9th2018, Premedion Health & spa (Germany) and Growth Design(China) havedeclared a strategy of cooperation and officia lly signed the developmentagreement in Shenzhen at the Kingkey 100 St. Regis Hotel.
We have announced anextensive cooperation in the hotel spa design field which brings forward ournew concept to the market. This also brings unique Spa experiences toconsumers. A combination of German precision and knowhow with Chinese localknowledge and expertise.
The combination of experience and expertise makesus stronger, it drives the leading trends of the hotel spa market across China.
The strategiccooperation with Premedion and Growth design combines professional experienceand advanced technology in the global hotel spa field. Moreover, Growth Designhas profound design experiences over domestic and international vision, andforward design concept. This is the fundamental of stronger combination; itcreates a new future of the hotel spa business in China.
Premedionspa focuses on providing extraordinary spa and wellness centers worldwide. Wehave more than 10 years experience of cooperating with global internationalhotels, such as Sheraton, Hilton and independent hotel owners to build a strongnetwork. Premedion has developed across three continents, Europe, Asia, andAfrica and has great reputation of 41 international spa projects. Our expertteam includes masters and doctors networking within the corporation. We presentstrong competency in the areas of spa, health, fitness and other professionalfields with different concept spas. Premedion has set up branch company locatedin China, Qatar and Egypt with more than 1000 staff worldwide in itsglobalization strategy, it specia lises in different countries and regions todevelop local customised spa projects.
Accordingto our strategic cooperation, Mr. Andrews stated “It is an important step forPremedion to enter the China market for strategic development. In China, theconsumption ability of consumers is ever increasing, and the consumer activityis expanding. Quality of life and health care is a trend people wish to pursue.Therefore, we required an experienced design team and well-known enterprise,which has a good visibility and experience in the domestic market to cooperatewith, to develop the expanding China hotel thermal spa market. In the last fewyears, Premedion has cooperated with several international hotel brands, todevelop in the market. We located our regional office in the first line city –Shenzhen. After deliberation and examination of the market, we contacteddesigner Mr. Luo Wei, renowned for his expert design work all over the countryand abroad. Mr. Lou Wei has broad experience and influence in hotel thermal spafield. The concept of Growth Design really matches our development strategy.People aspire to relaxing in Thermal spas to improve their leisure lifestyle,it is an attitude for people enjoy their life. During our conversation ofcooperation with Growth Design, we have reached the common goal to openimproved international standard spas in the China hotel spa market.
The strength ofGrowth Design is in spa, the founder Mr. Lou Wei is a well-known and respectedleisure commercia l space designer. He is a person who leads spa market trends,with 20 years of experience in design. His leading design team covers 51 citiesacross 4 countries and brings the competitive designs for investors whichdrives trends in the hotel spa field”
Accordingto our strategic cooperation, Luowei said “We have signed a strategic partnership betweenChina Growth Design Company and German Premedion Health & SPA ManagementCompany. Thank you for choosing us as strategic partner the first designcompany in China. Thank you, Mr. Sean from Germany, for your recognition of ourspa design in this field. Here also glad to thanks the team of our company, thesuccess of the market comes from the efforts of achievement on work hard. Itbrings us a broader future, but also thanks our clients to support us andalways trustful. Growth Design wishes to create a better result in the future.
I have been engagedin design area for 20 years tile now since 1998. Growth Design company wasestablished at 2007 and have been established two branches and two overseasdesign institutions over the last 11 years. The locations of the branch companyspread on Los Angeles, Shenzhen, Bangkok and Beijing. Over the past 11 years, wehave visited 12 countries to broaden the horizon and ideas to become moreinternational. The exchange of learning and investigation to know more aboutthe market trends, these countries we have been visited the United States,Germany, France etc. In order better to understand the market, we have flownmore than 550,000 kilometers. We have designed projects in 51 cities over 5countries, including China, USA, Australia, Thailand and Vietnam. We have won 87 honorary awards from China,the United States, Japan, Thailand, Singapore and Macao. Growth Design has beenfollowing the economic developing of future from the Belt and Road to theXiongan new economy region. For this year, we not only have a thermal spaproject landing in Shenzhen, but also Beijing, Tianjin and Hebei province.Moreover, we will have the other design project landing in Golden Triangle inthe future.
We believe that thesigning strategy cooperation with German Premedion spa which brings GrowthDesign extra cutting-edge and internationalized ideas for the project. GrowthDesign neither Conceited nor Rash and accumulate richly and break forth vastly.It is effort on the development of Chinese hotel thermal spa field.
The agreement wassigned with the pleasure of designating Growth DesignCompany as the first spa hotel officia l design partner in Shenzhen. GrowthDesign has appointed Premedion Spa as the only officia l spa management partnerin Germany. The strategic cooperation agreement issued this time has symbolicand mileage significance, and is a step towards the integration of advantages,mutual assistance and sharing of resources between these two parties. A newpage has been opened in the spa field of Chinese hotel spa.
Developing consumer expectations demand excellentcore design and the need to create new concepts to enhance consumerexperiences.
The Consumer emphasisis focused on concepts of productexperiences and spiritual needs are activate in accelerating marketdevelopment.
It is a key factorfor this cooperation that we foresee the market needs, which will integratedifferent global design concepts to be included in our impressive work.
This pressconference enhances the value of both brands, showcases the upgraded brand tothe industry, media and audience and shows that the company insists onproviding more professional techniques to promote innovation in the industryleading a professional attitude towards spa hotels. |
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